The views and opinions expressed are solely those of the authors and do not necessarily reflect the official policy or position of Harvard Business Review or its affiliates. Shoshana Zuboff Azhar Presents is a network of podcasts curated by HBR editors, bringing you the best business ideas from the leading minds in management. “ Experimental evidence of massive-scale emotional contagion through social networks” (PNAS, June 2014).“ Beyond Surveillance Capitalism: Reclaiming Digital Sovereignty” (Decode, October 2018).Q&A Shoshana Zuboff GAZETTE: The digital revolution began with great promise. “ The Secrets of Surveillance Capitalism” (Frankfurter Allgemeine Zeitung, March 2016) The Gazette recently interviewed Zuboff about her belief that surveillance capitalism, a term she coined in 2014, is undermining personal autonomy and eroding democracy and the ways she says society can fight back.
How we can safeguard the beneficial aspects of technology, while preventing its covert use by surveillance capitalists.The economics of scale, scope, and action as forms of harm.The evolution of the first surveillance capitalist.Shoshana joins Azeem Azhar to discuss the emergence of surveillance capitalism, its pernicious and beneficial aspects, and the future for human autonomy and agency. Shoshana Zuboff coined the term “surveillance capitalism” to describe the new way companies claim private human experience as products. 'Shoshana Zuboffs The Age of Surveillance Capitalism is already drawing comparisons to seminal socioeconomic investigations like Rachel Carsons 'Silent Spring' and Karl Marxs 'Capital.
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